Midwest Product

Operating In The Growing Hybrid Genre Of Electro-Rock Midwest Product Combines Live Instrumentation With Electronics To Create Music Which Is Both Danceable And Engaging. Tight Witty And Intelligent This Is Electronic With An Indie Rock Soul Taking The Best Of Both Worlds To Form Something New Yet Familiar. The Ann Arbor MI Based Trio - Ben Mullins Electronics/guitar Chad Pratt Drums And Drew Schmieding Bass/keys - Released Their Debut Album Specifics On Ghostly International In 2002. Following Positive Reviews From Such Publication As Time Out New York And Urb Plus Solid College Radio Play And As One Of The Only Traditional "bands" On Ghostly Midwest Product Seek Crossover Acclaim From Both Electro And Indie-Rock Fans. Expanding Their Palate To Include Vocals And A More Edgy Production Approach On World Series Of Love Midwest Product Continue To Refine Their Brand Of Indie-Pop With Assembly-Line Precision And Glossy Electro Sheen. read less