On This Lighthearted Anthemic And Almost Comical Track Taylor Swift Throws Some Major Shade At All The Haters. During The Secret Sessions Held Before The Release Of "Reputation" Taylor Told Fans That This Song Drew On Her Experiences With Fame And The Media. She Stated That She’d Throw Extravagant Parties And Invite Her Friends On Stage With Her During The 1989 Tour As A Nice Gesture To Share Her Success With Those Around Her. However The Media Eventually Turned That Against Her Questioning And Criticizing Her Need For A “squad” Which Led Her To Essentially Move Out Of The Public Eye Completely And Go On A Sabbatical For The Next Year. Many Have Also Speculated That This Song Specifically References Her Ongoing Feud With Rapper Kanye West. "'It’s About When People Take Nice Things For Granted. Like Friendship Or Trusting People Or Being Open Or Whatever. Letting People In On Your Life Trusting People Respect – Those Are All Really Nice Things.'" - Taylor Via IHeart Radio